Portfolio
Pension feature
Brief: negotiate by-lined features in the medical trade press on behalf of this leading specialist financial services company. The aim was to highlight the future impact on doctors' pensions of recent legislative and contractual changes. A series of features has been commissioned to appear in Doctor and Hospital Doctor magazines.
Technical guide
Brief: write copy for a Guide to Locum Insurance, the first in a series of Guides for GPs and practice managers. It is designed to explain what locum insurance is and how it can benefit a medical practice. Work has begun on writing the copy for the next in the series, a Guide to Key Person Insurance and Partnership Protection.
Locum insurance feature
Brief: negotiate a by-lined feature in Practice Management magazine discussing the advantages of group locum insurance policies for medical practices. The article was published in May 2004 and resulted directly in a significant increase in sales.